Absolut Gift Motion Pole Display
The House of Seagram, New York, is hoping consumers will think of Absolut Vodka products when they go shopping for the 1996 Holiday season. The company's Deluxe Motion Pole display features an "Absolut Gift" bottle wrapped and decorated with ribbon, leaving only the brand name and flavor visible to the consumer. The gift bottle is suspended within a 38-inch-wide, 96-inch-high and 12-inch-deep pole topper and appears to wrap and unwrap as it rotates. The four flavors -- regular, peppar, kurant and citron -- each have wrapping and ribbon matched to their corresponding colors.