Alcohol

Product: The Heritage Collection of malt whiskies
Number of displays: 7,050 back-bar shelf units; 7,650 liquor store shelf units
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Liquor stores, upscale restaurants and clubs
Introduction: September 1995
Duration: Permanent
Construction: Solid oak, laser engraving, silkscreened brass nameplates, vacuum-formed base

Client: Century Imports
Producer: Banta Merchandising Products
Category: Wood Sign
Intended Length of Use: 2-3 years
Production Run: 2,400
Unit Cost Range: $25 - $99
COMMENTS: An oversized boomerang was created to portray the origin of the beer. Authenticity was a goal, creating the shape and curves in actual proportion to a real boomerang. The piece was made from hand-cut popal, which was routed and hand sanded to shape. Decals were applied by hand.

Client: Siebel/Mohr Inc.
Producer: Design Display Group Inc.
Category: Fabricated Plastic Wall Unit
Intended Length of Use: 1 -2 years
Production Run: 350

Client: Carillon Importers Ltd.
Producer: Design Display Group Inc.
Category: Thermoformed Plastic Floorstand
Intended Length of Use: 2-3 months
Production Run: 3,000
Unit Cost Range: $25 - $99

Client: Anheuser-Busch Inc.
Producer: The Niven Marketing Group
Category: Motion, Light or Sound Wall Unit
Intended Length of Use: 2 years
Production Run: 1,500
Unit Cost Range: $100 - $250
COMMENTS: The key to this sign is in the eyes: They attract attention by seeming to "follow" the customer around. The five-color (four colors plus silver) printing is on .060 PETG. Special accents were added to the eye area. The frame is molded polyurethane.

Client: Hiram Walker & Sons Inc./Allied Domecq
Producer: Ross Roy Communications
Category: Paperboard Pre-Pack Counter, Shelf or Table Unit
Intended Length of Use: 4 months
Production Run: 152,000
Unit Cost Range: Less than $25
COMMENTS: A hexagonal container (holding a complimentary snifter) with a rosette top was created for the snifter on-pack promotion.