Alcohol

Product: Stonehaven Wine
Number of displays: 2,000
P-O-P company: Flair Display Inc., Bronx, N.Y.
Introduction: March 2000
Duration: Semipermanent
Construction: MDF, laminated graphics, high-impact styrene
Display set-up: Distributor staff
The display to help introduce Banfi Vintners' Stonehaven wine to off-premise accounts reflects the "stone" imagery of the label, including a painted-resin stone on top.

Holiday pole topper ties into product heritage by featuring a mini replica of Jack Daniel's founder

Client: DraftWorldwide, Chicago, for Brown-Forman, Louisville, Ky.
Distribution: Liquor stores and grocery stores
Size of Run: 3,000
Producer: Rapid Displays, Chicago
Division: Temporary, Liquor: Distilled Spirits -- Illuminated or Neon
Objectives: The display is designed to highlight Jack Daniel's gift decanters by conveying the family spirit of the holidays. Garland, blinking holiday lights, graphics and the centerpiece statue of "Gentleman Jack" wearing a red scarf, evoke the warmth of home and hearth.

Product: Clos du Bois wines
Number of displays: 3,000
P-O-P company: North Bay Wood Inc., Rohnert Park, Calif.
Introduction: March 2000
Duration: Semipermanent
Construction: Wood, metal rods
Display set-up: Field staff
This table display for Clos du Bois wines features a high-quality look that projects the upscale image of the wine.

Product: Kahlua Rum-Cola
Number of displays: Varies per P-O-P item; from approximately 2,000 (for pole toppers) to 1 million (for napkins)
P-O-P companies: Tuxis Group (design), Westport, Conn.; American Accessories, Knoxville, Tenn.; DJ Graphics, Nyack, N.Y.; Forest Manufacturing, Twinsburg, Ohio; Reproduction Services, Bridgeport, Conn.; Westcott Displays, Detroit
Distribution: Bars, restaurants, nightclubs and liquor retailers
Introduction: May 2000
Duration: Temporary
Display set-up: Field staff