Beaulieu Vineyards Summer Stacker
Retail Category: Liquor Stores
Display Type: P-O-P Graphics
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Client: Glen Ellen Winery
Objective: This display was designed to serve as a strong in-store presence for the company's summer promotion and to reinforce the vineyard's 100th anniversary of winemaking. Retailer response to the display was excellent, with the vineyard reporting high rates of usage because of the display's unique design, ease of assembly in the field and the ability to stack 50 cases of product.
