Alcohol

Pittsburgh Brewing Co., Pittsburgh, recently celebrated its 135th anniversary. To commemorate its founding in 1861, the company brewed a 135th Iron City Anniversary Pilsner beer.
   A total of 12,500 cases, which is one-quarter of a normal brew, were produced for consumers in Western Pennsylvania, West Virginia and Ohio late in 1996.
   The P-O-P pieces that were produced for the anniversary include easel cards, table tents and special labels for the bottles.

Client: Lee Hill
Product(s) Promoted: Canadian Mist whiskey
Producer: GFX International
Location: Buffalo Grove, Ill.
Distribution: Liquor stores
Material/Process: 3M FloorMinders
Introduction: April 1996

Budweiser Illuminated Olympic Globe Spectacular
Everbrite Inc.

Godet Holiday Cherub Display
Bish Creative Display Inc.

Letus Gamus Beginus
McCracken Brooks Communications Inc.

The House of Seagram, New York, is hoping consumers will think of Absolut Vodka products when they go shopping for the 1996 Holiday season. The company's Deluxe Motion Pole display features an "Absolut Gift" bottle wrapped and decorated with ribbon, leaving only the brand name and flavor visible to the consumer. The gift bottle is suspended within a 38-inch-wide, 96-inch-high and 12-inch-deep pole topper and appears to wrap and unwrap as it rotates. The four flavors -- regular, peppar, kurant and citron -- each have wrapping and ribbon matched to their corresponding colors.