Alcohol

Client: The Integer Group, Golden, Colo.
Introduction: September 2002
Number of displays: 20,000
Construction: Injection-molded base, PETG cardholder, pressure-sensitive decals
P-O-P company: Palmer Promotional Products, St. Clair Shores, Mich.
Comment: Wanting to do more than a standard table tent, Coors Light introduced this unique table display to promote its partnership with the National Football League.

Client: Schieffelin & Somerset, New York
Introduction: November 2002
Number of displays: 1,000
Construction: Hardwood, engraved brass plates and handles
P-O-P company: Flair Display Inc., New York
Comment: The brand family of Schieffelin & Somerset's classic malts are touted on this backbar glorifier. The display draws attention to the six available malts.