Alcohol

Client: Labatt USA
Producer: DVC Worldwide, Morristown, N.J.
Consumers can become Mr. de Mayo by placing their heads in the cut out spot. Tecate-branded Polaroid cameras will be supplied to accounts to capture the moment.

Client: Canandaigua Wine Co., Concord, CA
Introduction: February 15, 2003
Distribution: Supermarkets
Dimensions (H x W x D): 44" x 30" x 88"
Weight: 30 lbs.
Producer: The Display Connection Inc., Moonachie, NJ
Canandaigua Wine Co. was thinking big when it planned this truck display to carry a large quantity of Alice White Wines, an Australian brand growing in popularity.

Client: IMS/Schwarz for Guinness UDV, Morton Grove, Ill.
Size of Run: 1,700
Production Date: January 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Liquor: Distilled Spirits
Comments: Four-sided columns support a simulated tile roof to create the look of an actual structure in-store. The columns feature a two-piece design that permits easy assembly and enhances durability.

Client: Anheuser-Busch, St. Louis
Size of Run: 5,500
Production Date: November 2002
Producer: Rapid Displays, Chicago and Union City, Calif.
Division: Temporary, Beer: Off-Premise
Comments: Achieving the dimensional look of a football stadium was the goal of this case stacker.
The background stadium graphics are curved, and reporter Melissa Stark and the "Bring the Party Home" tagline are printed on a PETG panel to provide the illusion that the copy is floating.

Client: Bacardi U.S.A. Inc., Miami
Size of Run: 1,160
Production Date: July 2002
Producer: MBH Presentations Inc., Floral Park, N.Y.
Division: Permanent, Liquor: Distilled Spirits, Non-Illuminated or Non-Motion
Comments: A wire structure was used to save money, yet the display still meets its main objective, which is to heavily brand Dewar's scotch whisky. The header, which slides into welded tabs, the bottles and the base all feature Dewar's branding.