Alcohol

Client: McKendric Whiskey, Abilene, Texas
Distribution: On-premise liquor retailers, primarily those in the south and southwest regions
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To provide a unique, eye-catching glorifier that introduces the new product and defines and reinforces its western brand image. It is designed to dominate the backbar area, increasing product visibility.

Client: Sidney Frank Importing Co., New Rochelle, N.Y.
Distribution: Off-premise package store accounts
Size of Run: 750
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The display was designed to reinforce Grey Goose's ultra-premium positioning, to increase distribution and to increase off-shelf sales. More than 500 of the 750 units produced were placed within one month of production, which resulted in substantial distribution and sales gains.

Client: United Distillers & Vintners North America, Stamford, Conn.
Distribution: Off-premise retail wine and liquor outlets
Size of Run: 400
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Beverages - Liquor
Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.

Client: Bacardi-Martini Promotions, Miami
Distribution: High-end liquor stores
Size of Run: 1,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Semipermanent, Beverages - Liquor
Objectives: To create a display that could promote multiple brands and product formats and be shoppable from two sides. It was also designed to accommodate product weight ranging from 350 to 500 pounds and still be easy to assemble.

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Beverages -- Beer
Objectives: To provide on-premise accounts with a sign that attracts attention to the Tequiza product launch. Also, to design a sign that includes a message about the product's unique attributes.

Client: Seagram Americas, Lake Success, N.Y.
Distribution: On-premise bar and restaurant accounts
Size of Run: 300
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The tropical/nautical-themed bottle glorifier was designed to reinforce both the brand advertising and the brand image. It generated strong demand among retailers and helped lead to a 27% sales increase in those markets.

Client: Jim Beam Brands Co., Deerfield, Ill.
Distribution: Off-premise liquor stores as well as liquor departments of selected supermarkets
Size of Run: 5,100
Producer: Rapid Displays, Chicago
Division: Temporary, Beverages - Liquor
Objectives: Through innovative use of holiday and entertainment-themed graphics and structural design, the display is intended to attract consumer interest and increase sales during the holiday season.

Client: Schieffelin & Somerset, New York
Distribution: Liquor stores
Size of Run: 200
Producer: Acrylic Designs Inc., Springfield, Vt.
Division: Permanent, Distilled Spirits -- Non-Illuminated or Non-Motion
Objectives: A variety of mediums were used -- acrylic, wood, metal -- to produce a high-end display for a high-end product. The client wanted a display that would promote impulse sales at the register.

Client: Brown-Forman Corp., Louisville, Ky.
Distribution: Large display for off-premise liquor outlets; small display for on- and off-premise liquor stores or bars
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Sprits - Non-Illuminated or Non-Motion
Objectives: The displays were designed to draw attention to Finlandia vodka and associate it with martinis. The martini glass-shaped units can be product-holding counter displays or the centerpiece for larger, eye-catching displays.