Alcohol

Client: McKendric Whiskey, Abilene, Texas
Distribution: On-premise liquor retailers, primarily those in the south and southwest regions
Size of Run: 2,500
Producer: Heritage Sign & Display, Nesquehoning, Pa.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: To provide a unique, eye-catching glorifier that introduces the new product and defines and reinforces its western brand image. It is designed to dominate the backbar area, increasing product visibility.

Client: Sidney Frank Importing Co., New Rochelle, N.Y.
Distribution: Off-premise package store accounts
Size of Run: 750
Producer: Flair Display Inc., Bronx, N.Y.
Division: Permanent, Distilled Spirits - Non-Illuminated or Non-Motion
Objectives: The display was designed to reinforce Grey Goose's ultra-premium positioning, to increase distribution and to increase off-shelf sales. More than 500 of the 750 units produced were placed within one month of production, which resulted in substantial distribution and sales gains.

Client: United Distillers & Vintners North America, Stamford, Conn.
Distribution: Off-premise retail wine and liquor outlets
Size of Run: 400
Producer: C.D. Baird & Co., West Allis, Wis.
Division: Temporary, Beverages - Liquor
Objectives: To create a distinct area featuring the various types of Glen Ellen wines. The graphics feature images of both wine-growing and the enjoyment of drinking wine. The images entice the consumer to try the fine taste of Glen Ellen wine.

Client: Bacardi-Martini Promotions, Miami
Distribution: High-end liquor stores
Size of Run: 1,000
Producer: Smurfit-Stone Display Group, Richmond, Va.
Division: Semipermanent, Beverages - Liquor
Objectives: To create a display that could promote multiple brands and product formats and be shoppable from two sides. It was also designed to accommodate product weight ranging from 350 to 500 pounds and still be easy to assemble.

Client: Anheuser-Busch Inc., St. Louis
Distribution: On-premise accounts
Size of Run: 1,000
Producer: Phoenix Display/International Paper, Thorofare, N.J.
Division: Permanent, Beverages -- Beer
Objectives: To provide on-premise accounts with a sign that attracts attention to the Tequiza product launch. Also, to design a sign that includes a message about the product's unique attributes.

Client: Miller Brewing Co.
Producer: Trans World Marketing
Comments: This piece gives the MGD brand a presence because the subtle motion attracts the consumer's eye. Because it's hung from the ceiling, it should have longevity and continually reinforce the brand in consumers' minds.

Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.