Budweiser Instant-Win Case Stacker
Client: Anheuser-Busch Inc., St. Louis
Product Promoted: Budweiser beer
Marketing Strategy: This display was intended to provide an eye-catching, impactful presence in large chain supermarkets and liquor store accounts, drawing consumer interest and tying in Budweiser beer and ESPN Sports with summer beer consumption.
Introduction: March 1999
Distribution: Supermarkets and liquor stores
P-O-P Company: Rapid Displays, Chicago