Smirnoff Ice Bite
Product: Smirnoff Ice Triple Black
P-O-P company: Colangelo Synergy Marketing, Darien, Conn.
Distribution: On- and off-premise
Introduction: November 2002
Construction: Primarily corrugated
Display set-up: Retail staff
This case card for Smirnoff Ice Triple Black uses tough graphics to appeal to its target audience of men.
