Alcohol

Client: Avid Inc.
Entrant: Henschel-Steinau Inc.
Comments: This display was intended to convey an upscale, wood-like feel while keeping costs down. This was achieved by producing the unit in urethane foam. Three glasses sit atop a pedestal and are illuminated to illustrate the versatility and ability to mix Guinness Import Co. brands. With its upscale look and clean design, this glorifier helped consumers choose Guinness amidst a bar cluttered with many other brands and choices.

Client: Anheuser-Busch Inc.
Producer: Anheuser-Busch Inc.
Comments: This display piece was designed to give off-premise accounts a festive, holiday feel. The display also featured detachable holiday holly decorations so that retailers could use the display before and after the holiday season. A survey taken by A-B's national accounts group confirmed that the average retail account increased sales 140% over the previous year's sales with the display.

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: Mass displays that featured Millennium countdown clocks would promote Korbel Champagne on the retail floor for the 365 days leading up to the Millennium celebration. To deliver dominant brand impact and ensure permanent, primary merchandising placement for one full year.
Introduction: January 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: This Shape-Lite was designed to build recognition for Martini & Rossi Asti sparkling wine. The digital clock on the display counts down to each night at midnight, inviting the customer to "Party Y2k Tonight" instead of waiting for New Year's Eve.
Introduction: December 1999

Client: Bacardi Martini USA Inc., Miami
Products Promoted: Martini & Rossi Asti
Objective: To build recognition for Martini & Rossi Asti sparkling wine, promoting it as the alternative champagne brand when celebrating the arrival of the year 2000. The digital clock counts down to the new Millennium.
Introduction: December 1999

Client: Southcorp Wines, Monterey, Calif.
Products Promoted: Lindemans' Chardonnay & Shiraz Premium Fine Wines
Objective: While celebrating the last holiday season of this Millennium, Lindemans is generating consumer awareness at retail. This clock sits above cases of product while an audio box makes a loud ticking sound as people walk by to capture attention.
Introduction: October 1999
Construction/Materials: Cardstock; analog quartz clock module; custom audio box; motion sensor

Client: Brown-Forman Beverages Worldwide, Louisville, Ky.
Product Promoted: Korbel Champagne
Objective: To celebrate the countdown to the new Millennium. This clock is powered by electricity and can be unplugged and moved to another location in the store without interruption because the clock has internal memory. The clock can easily be reset for any reason.
Introduction: January 1999
Construction/Materials: Thermoformed case; backlighting by two fluorescent tubes; LED clock
P-O-P Company: PriceWeber Marketing, Louisville, Ky.