Alcohol

Client: UDV Northeast, Stamford, Conn.
Product Promoted: Malibu Rum
Marketing Strategy: To provide a colorful summer display with a small footprint that would still be sturdy enough to hold the product.
Introduction: May 1999
Number of Displays: 300
Distribution: Supermarkets and liquor stores
Construction/Materials: Melamine
P-O-P Company: Flair Inc., Bronx, N.Y.

Client: The Integer Group for Coors Brewing, Lakewood, Colo.
Producer: Everbrite Inc., Greenfield, Wis.
Comments: The Coors Light brand invests heavily in sports marketing and wanted to reinforce this at the point-of-purchase, particularly in sports bars, with the focus on NASCAR. The client wanted to appeal to consumers by creating a realistic-looking sign. To achieve this, the mold was cast from an actual NASCAR tire.

Client: Anheuser-Busch Inc., St. Louis
Producer: Grimm Industries Inc., Fairview, Pa.
Comments: The client wanted an exact replica of its Bud Blimp to support and heighten the awareness of the full-size blimp that is in the air at sporting events. The pool table light was designed for on-premise locations to reinforce the Budweiser name and its relationship to the Bud Airship 1 Blimp.

Client: The Boston Beer Co., Boston
Producer: C.D. Baird & Co., West Allis, Wis.
Comments: The objective was to create a highly visible unit that emulates the rich graphics and distinct style of the Samuel Adams six-pack carrier. Its design allows the retailer to utilize the unit as either a mobile or a pole topper for mass case stackings.