Spark Foundry will join Brown-Forman for a session on the need for holistic planning and measurement, and how the spirits and wine manufacturer is future-proofing its organization.
The campaign kicked off with a cinematic anthem ad spot titled “A Love Letter to Mexico,” which celebrates modern Mexico, its people and culture as well as introduces a new visual brand identity.
A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.
