In-store signage uses a “Latin Flavors: Vibrant Tastes, Fresh Possibilities” message and a QR code to direct shoppers to a promotional page within Kroger.com.
Market research firm Provoke Insights assesses the allure of impulse buying in the U.S. in its biannual trends study, while also suggesting marketing strategies to target these shoppers.
Tammy Ackerman believes in the power of storytelling. It’s a skill she learned while in college, and one she has continued to master throughout her professional journey.
