The Corona Sandman A case study from the Promotion Marketing Association's 2004 Reggie Awards Kmart Finds WB Network Good Fit for Fall Promos In-store radio, events, and P-O-P to promote Kmart's back-to-school apparel and WB's new season lineup CVS Powers Up with Gillette's Latest RadioShack Hangs with Shaq Office Depot, HP Do Small Business Tesco Rolling Out In-Store TV Network Kmart Unveils New Branding Strategy New Brawny Man Shows Softer Side Hormel Foods Talks Turkey with Retailers Quilted Northern Goes Soft with Big Effort First Previous 38 39 40 41 42 Next Last