Using Color Effectively on P-0-P Med Supply Displays Adopt Less 'Clinical' Look P&G's Moments of Truth Excerpts from A.G. Lafley's letter to shareholders, August 2002 Licensing Trends, 2002 An overview of LIMA's annual state of the industry report Pushing Private Labels and Retailer Brands Retailers spearhead P-O-P programs to promote their own brand image or drive sales of private label products. Selling Strength: Alterna Professional Haircare Alterna promotes its potent professional haircare products with an unusual, eye-catching floorstand Drugstore P-O-P: A Dose of Convenience To get more customers into stores, drugstores are supplementing their pharmacy and OTC offerings with a product mix and marketing programs that rival c-stores and larger retailers alike. Perfecta Helps Consumers Find Zim's Crack Creme In Stores Gillette Fine Tunes Braun Displays Display Offers Cosmetic Look for Clinical Product Revlon Builds 'Her Wall' Revlon is testing a cosmetics wall merchandiser designed to be easy to shop Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch First Previous 309 310 311 312 313 Next Last
