Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. EAC Meets in New York FSI Report: Jan. 7, 2007 P&G Back for More Ahold 'Rewards' FSI Report: Dec. 31, 2006 Playtex is a Good Sport P&G 'brandSaver' Hosts 'Special' Event Degree Tunes into '24' P&G Intros 'Young Spice' Packaging: Stock... Custom... or Both? Custom packaging can strengthen brand identity, but at a cost versus stock packaging. The solution? Combine the two. First Previous 226 227 228 229 230 Next Last
