Illuminated Displays or Signs

Product: Flight jackets
Number of displays: 500
P-O-P companies: Siquis Ltd., Baltimore (design); Neon Glassworks, Lousiville, Colo. (design and manufacture)
Distribution: Specialty clothing stores
Introduction: March 1993
Duration: Permanent
Construction: Neon tube mounted in fully enclosed, injection-molded package with silkscreened base
Sales of flight jackets are flying high due to a new corporate logo and a neon sign for Alpha Industries.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Wall Unit
Comments: The 3-D photography provided the opportunity to bring excitement to replacement faces, and at the same time, make full use of an existing P-O-P element. Backlighting extends the depth of field and enhances the sharpness of the image, which is often lost in other 3-D processes.

Product: Lighting fixtures
Number of displays: 300
Distribution: Home centers and lighting distribution centers
Introduction: June 1992
Duration: Permanent
Construction: Laminated wood base and lithographed cardboard header
The interactive nature of the retail unit aids consumers in understanding the product, says a company official.

KCS Industries Inc.
Anheuser-Busch Inc.
Injection-molded Plastics: Signs

Everbrite Inc.
Anheuser-Busch Inc.
Multiple Materials: Signs

Robert Nielsen & Associates Ltd.
Bacardi Imports Inc.
Motion, Light and Sound: Counter, Shelf and Table Units

KCS Industries Inc.
R.J. Reynolds Tobacco Co.
Multiple Materials: Wall Units

Everbrite Inc.
Anheuser-Busch Inc.
Injection-molded Plastics: Wall Units

KCS Industries Inc.
R.J. Reynolds Tobacco Co.
Thermo-formed Plastics: Signs

Serigraph Inc.
Coca-Cola USA
Extruded Plastics: Signs