Illuminated Displays or Signs

Product: Hiram Walker & Sons Beefeater gin
Number of displays: 2,000
P-O-P company: Heritage Frame and Glass Creations, Nesquehoning, Pa.
Distribution: Bars
Re-introduction: March 1992
Duration: Permanent
Construction: Acrylic
Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.

Product:San Francisco Newspaper Agency San Francisco Chronicle and San Francisco Examiner
Number of displays: 18
P-O-P company: Keystone Display, Benicia, Calif.
Distribution: Grocery stores
Introduction: July 1991
Duration: Permanent
Construction: Laminated pressed board
Merchant messages can be included on the displays' moving LED sign system. Up to 100 stores will soon be on line.

Product: St. Louis Music Co. Alvarez Guitars
Number of displays: 300
P-O-P company: Creative Light Designs, St. Peters, Mo.
Distribution: Alvarez Guitar dealers
Introduction: February 1991
Duration: Permanent
Construction: Lucite
The Alvarez display has the flavor of neon and reinforces other P-O-P messages.

Advertiser: Nintendo of America, Redmond, Wash.
Producer: Frank Mayer & Associates Inc., Grafton, Wis.

Advertiser: Miller Brewing Co., Milwaukee, Wis.
Producer: Everbrite Inc. Greenfield, Wis.
Objective: The use of a two-sided neon sign is a first for Miller Lite Beer. The high visibility of real neon is used to backlight the Lite logo which appears on both sides of the sign. Lite's message is visible to people outside as well as inside the store.