Illuminated Displays or Signs

Introduced: October 1991
Advertising agency: Zenith Graphics
P-O-P firm: Sudden Graphics
Construction: Four color, plus gold, bleed and varnish printed on one side on clay-coated stock; die-cut inner slot, scored; applied with double-sided foam tape.
Quantity: 2,200 with die-cut slot; 500 without slot

Product: Hiram Walker & Sons Beefeater gin
Number of displays: 2,000
P-O-P company: Heritage Frame and Glass Creations, Nesquehoning, Pa.
Distribution: Bars
Re-introduction: March 1992
Duration: Permanent
Construction: Acrylic
Beefeater gin shines in new light from a back-bar bottle glorifier, which was reintroduced in March, after a successful stint behind the bar last summer.

Product: Stroh Brewery Co. Old Milwaukee Genuine Draft
Number of displays: 5,000
P-O-P company: Chicago Show Printing Co., Morton Grove, Ill. (display); Clegg Industries, Santa Monica, Calif. (lighting system)
Distribution: Convenience and liquor stores
Introduction: October 1991
Duration: Permanent
Construction: Vacuum-formed styrene
The Old Milwaukee sign lights up liquor and convenience stores.

Product:San Francisco Newspaper Agency San Francisco Chronicle and San Francisco Examiner
Number of displays: 18
P-O-P company: Keystone Display, Benicia, Calif.
Distribution: Grocery stores
Introduction: July 1991
Duration: Permanent
Construction: Laminated pressed board
Merchant messages can be included on the displays' moving LED sign system. Up to 100 stores will soon be on line.

Product: St. Louis Music Co. Alvarez Guitars
Number of displays: 300
P-O-P company: Creative Light Designs, St. Peters, Mo.
Distribution: Alvarez Guitar dealers
Introduction: February 1991
Duration: Permanent
Construction: Lucite
The Alvarez display has the flavor of neon and reinforces other P-O-P messages.