Illuminated Displays or Signs

KCS Industries Inc.
R.J. Reynolds Tobacco Co.
Thermo-formed Plastics: Signs

Products: Original Coors, Coors Light, Coors Extra Gold, Keystone, Keystone Light, Keystone Dry and Cutter
P-O-P companies: Coors Creative Services (concept); Everbrite, Greenfield, Wis. (design and manufacture)
Distribution: On-premise locations and liquor stores
Construction: Injection-molded polycarbonate plastic, neon tubing

Product: Guitar strings
P-O-P company: Neon Glassworks, Louisville, Colo.
Number of displays: 400
Distribution: Music stores
Introduction: December 1992
Duration: Permanent
Construction: Exposed neon with neo-grid subscript
A neon sign for J. D'Addario is designed to bring attention to a product that is often relegated to a single store location.

Product: Miller Lite, Genuine Draft and Genuine Draft Light beers
Number of displays: 5,000
P-O-P company: Wordenglass & Electricity Inc., Kalamazoo, Mich.
Distribution: On-premise locations
Introduction: October 1992
Duration: Permanent
Construction: Electriglas, a neon-filled, cut-glass panel
Miller Brewing chose a sealed neon sign for its on-premise efforts, noting its safety as a key concern.

R.J. Reynolds Winston Fiberoptic Display
Fiberoptic Lighting Inc.

Product: SSB Design Inc. Cygo-Lite safety lights
Number of displays: 10,000
Distribution: Bike shops and sporting goods stores
Introduction: March 1992
Duration: Permanent
Construction: Plexiglass
Gleaming like a beacon in the night, this safety light is perched on top of a display to attract attention and show consumers just how well it works.

Product: Anheuser-Busch Michelob Golden Draft and Golden Draft Light beers
Number of displays: 500 (edge-lit signs); 1,500 to 3,000 (animated barrel spectaculars)
P-O-P companies: Promotional Products, Tarrytown, N.Y. (edge-lit sign); Lakeside Ltd., Minneapolis (animated barrel spectacular)
Distribution: On-premise locations (edge-lit sign); on- and off-premise locations (animated barrel spectacular)
Introduction: April 1992
Duration: Permanent

Product: Coors, Coors Light and Coors Extra Gold beers
P-O-P company: Everbrite Inc., Greenfield, Wis.
Number of displays: 23,000
Distribution: On-premise and off-premise accounts
Introduction: January 1992
Duration: Permanent

Neon signs step into the environmentally conscious 21st century with three interchangeable elements.

Introduced: October 1991
Advertising agency: Zenith Graphics
P-O-P firm: Sudden Graphics
Construction: Four color, plus gold, bleed and varnish printed on one side on clay-coated stock; die-cut inner slot, scored; applied with double-sided foam tape.
Quantity: 2,200 with die-cut slot; 500 without slot