Illuminated Displays or Signs

Client: Miller Brewing Co.
Producer: Everbrite Inc.

Client: Coors Brewing Co.
Producer: Thomas A. Schutz Co.

Client: Anheuser-Busch Inc.
Producer: KCS Industries Inc.

Client: Stroh Brewery Co.
Producer: KCS Industries Inc.

Client: The Marketing Continuum
Producer: Everbrite Inc.

Product: Puffin ice cream and frozen yogurt
Number of displays: 100
P-O-P company: TecArt Industries Inc., Farmington Hills, Mich.
Distribution: Anywhere dessert is served
Introduction: April 1993
Duration: Permanent
Construction: Vacuum-formed, high-impact Dow ABS plastic (box); screen-printed clear acrylic (face panel)
A sign highlights the "chunks and stuff" found in Puffin ice cream and frozen yogurt, new products with the look of soft serve, but with the chunks found in superpremium ice cream.

Product: Great American tube nuts & candies
Number of displays: 12,000
P-O-P company: Nashville Display, Nashville, Tenn.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: January 1993
Duration: Permanent
Construction: Vacuum-formed plastic (header), steel tubing and wire (shelves and stand)
A spinner rack for Tom's Foods' Great American nuts and candies holds a lot of product in a compact space and provides the option of using three or four shelves.

Client: Zima Beverage Co.
Producer: KCS Industries Inc.
Category: Fabricated Plastics: Sign
Comments: The combined use of backlit clear acrylic and reflective acrylic parallel the uniqueness of the product. The reflective properties of the acrylic denote the product's clean, light taste.

Client: Bacardi Imports Inc.
Producer: Wordenglass & Electricity Inc.
Category: Extruded Plastics: Sign
Comments: Bacardi wanted a sign that was relatively low cost, able to change with the promotion of new products and could be shipped with little or no freight damage, Electriglas captures neon in flat glass, allowing for unlimited graphic design possibilities.

Client: Wrangler Inc.
Producer: Fiberoptic Lighting Inc.
Primary designer: Fiber Lite Associates Inc.
Category: Motion, Light or Sound: Sign
Comments: The sign is activated with the use of a color disk and a halogen lamp, creating the perception of movement via the constant changing flow of colors. The fiberoptic sign attracts attention from across a room and clearly identifies where the product is located in the store.