Graphics/Posters/Clings

Producer: Interior door P-O-P kit
Client: Masonite Building Products Group, Chicago
P-O-P company: Marketing Alternatives Inc., Elk Grove Village, Ill.
Comments: A variety of P-O-P materials were developed in conjunction with a national advertising campaign for CraftMaster doors. These include corner door displays that explain product benefits, brochures listing decorative styles, a brochure holder and in-store posters.

Product: Freixenet USA Inc. Cordon Negro sparkling wine
Number of displays: 5,000 with English text; 1,000 with Spanish text
P-O-P companies: Sanchez & Lonchar (design); George Rice & Sons (manufacture), both of San Francisco
Distribution: Liquor stores, supermarkets and convenience stores
Introduction: May 1994
Duration: Temporary
Construction: 24-point cardboard with five-color printing plus varnish (base card and photos); lightweight wood (mounting slats)

Product: Avenue Records War's "Peace Sign" album
Number of displays: 5,000-10,000
P-O-P companies: Art Hotel (design), Los Angeles; Hallkraft Container Corp. (manufacture), Ontario, Calif.
Distribution: Record stores
Introduction: August 1994
Duration: Temporary
Construction: Die-cut, label-laminated, B-flute corrugated with a UV coating
Avenue Records is promoting the comeback of the musical group War with a variety of point-of-purchase materials, including a bin divider that illustrates the group's musical history.

Client: The NRA
Producer: Stout Marketing
Category: Screen printing/silkscreening
Comments: The client needed precise color reproduction. Each cartridge image was stripped in from an individual four-color transparency.

Client: Hewlett-Packard
Producer: RTC Industries Inc.
Category: Paperboard: Counter, shelf or table unit
Comments: The client needed quick production of a tray and header system for an inkjet printer launch. The project was designed entirely on a computer and shipped within two weeks. The base reinforces advertising themes while explaining product features.