Graphics/Posters/Clings

Product: Stroh Brewery Co. Old Milwaukee beer
Number of displays: 2,500
P-O-P companies: River Graphics (design), Detroit; Westcott Paper Products (easel and dangler printing), Detroit; Gaylord Printing (sell sheet printing), Detroit
Distribution: Grocery stores, c-stores
Introduction: April 1994
Duration: Temporary
Construction: Board stock (easels), styrene (danglers)

Product: Vegetable oils
Number of displays: 25,000
P-O-P company: Western Packaging & Display Corp., Novato, Calif.
Distribution: Health-food stores
Introduction: April 1994
Duration: Temporary
Construction: Laminated paper or clear PVC
Spectrum Naturals' new Talker Pockets consist of laminated paper attached to a scored tab that slides into the price channel. A slot-and-tab base allows literature pieces to be set into the pocket and be visible from both ends of the aisle.

Products: Stroh Brewery Co. Old Milwaukee, Old Milwaukee Light and Old Milwaukee NA beers
P-O-P companies: Flair Communications (design), Chicago; Gaylord Printing (printing); Westcott Paper Products (die cutting and finishing), both of Detroit
Distribution: Off premise
Introduction: February 1994
Duration: Promotional
Construction: Fiberboard
Stroh's On the Road Again sweepstakes for the Old Milwaukee brands "helps support feature and display activity," a spokesman says.