Graphics/Posters/Clings

Products: Stroh Brewery Co. Old Milwaukee, Old Milwaukee Light and Old Milwaukee NA beers
P-O-P companies: Flair Communications (design), Chicago; Gaylord Printing (printing); Westcott Paper Products (die cutting and finishing), both of Detroit
Distribution: Off premise
Introduction: February 1994
Duration: Promotional
Construction: Fiberboard
Stroh's On the Road Again sweepstakes for the Old Milwaukee brands "helps support feature and display activity," a spokesman says.

Product: OV Canadian lager beer
Number of displays: 1,500
P-O-P companies: Leonard Associates Inc. (design), Kent, Conn.; U.S. Display (manufacture), Hawk Point, Mo.
Distribution: Grocery and liquor stores
Introduction: October 1993
Duration: Semipermanent
Construction: Scored, perforated, die-cut chipboard; double-wing easel back.

Client: Molson Breweries
Product: Molson Special Dry beer
P-O-P companies: Campbell Graphics Inc. (graphics); and Pennsylvania Pulp St Paper (paper supplier)
Distribution: On-premise accounts in Canada
Construction: 80-pound holographic paper; four-color process printed with opaque white and varnish
Introduction: January 1993

Products: Stroh Brewery Co. Old Milwaukee and Old Milwaukee Light beers
P-O-P companies: Gaylord Printing (printing); Westcott Paper Products (materials), both of Detroit
Distribution: Off premise
Introduction: October 1993
Duration: Semi-permanent
Construction: Fiberboard
Stroh's wants consumers to feel like they are getting a deal when they purchase Old Milwaukee Super Value Packs, which contain 36 cans of the brew. Oversized danglers and easel/case cards give the new packaging an added in-store presence.