Graphics/Posters/Clings

Client: G. Heileman Brewing Co.
Product: Rainier beer
P-O-P company: Two-O-Six Marketing, Portland, Ore.
Distribution: On- and off-premise locations
Construction: Printed, easel back cardboard
Introduction: June 1994

Product: Plumbing lines
Distribution: Home centers and plumbing-supply wholesalers
Introduction: August 1994
Duration: Temporary
Construction: Cardboard, vinyl
Eljer Plumbingware has introduced counter cards, posters and printed merchandising aids to better explain its new plumbing designs to do-it-yourself customers.

Client: Intel
P-O-P company: Dyment Co.

Client: Mall Communications Network
P-O-P company: Marketing Displays International

Producer: Interior door P-O-P kit
Client: Masonite Building Products Group, Chicago
P-O-P company: Marketing Alternatives Inc., Elk Grove Village, Ill.
Comments: A variety of P-O-P materials were developed in conjunction with a national advertising campaign for CraftMaster doors. These include corner door displays that explain product benefits, brochures listing decorative styles, a brochure holder and in-store posters.