Graphics/Posters/Clings

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper

Product: Revell-CD Power Modeler
Number of displays: 2,000 of each poster; 500 shelf talkers
P-O-P companies: Wallner, Harbauer, Bruce & Associates, (design), Chicago; Mac Graphics, (printing), Oakbrook, Ill.
Distribution: Hobby, computer, specialty and toy stores
Introduction: July 1993
Duration: Semi-permanent
Construction: Paper
Posters and shelf talkers promote the Revell-CD Power Modeler, which allows consumers to build the model car or plane of their dreams, and then race it in a 32-bit, 3-D simulator.

Client: Stroh Brewing Co.
Producer: Stout Marketing

Product: Barton Beers St. Pauli Girl beer
Number of displays: 3,500 on-premise kits; 5,000 mobiles; 20,000 each of static clings, digital price posters and display cards
P-O-P company: The Promotion Agency Inc., Greenwich, Conn.
Distribution: On and off premise
Introduction: September 1993
Duration: Promotional
Construction: Molded plastic (tip bank); plastic (pennants); paper (banner); corrugated (remaining materials)

Client: Tony's Pizza Service/Rapp Collins Communications
Producer: Academy Display

Product: G. Heileman Brewing Co. Special Export and Special Export Light beers
Number of displays: 32,000
P-O-P company: Perry Printing, (manufacture), Milwaukee; Promotional Marketing Inc., (design and promotion development), Chicago
Distribution: Food, drug, convenience and liquor stores
Introduction: September 1993
Duration: Promotional
Construction: All materials cardboard expect cooler stickers, which are static-cling plastic

Product: Chocolate Chip Cookie Cones
Number of displays: 2,000 posters; 5,000 cookie jars
P-O-P companies: Robert Peters (design), Plymouth, Minn.; Concepts Plus (cookie jars); Nordic Press (mobiles); and Color Express (posters, static clings, table tents), all of Minneapolis
Distribution: Ice cream shops, restaurants and theme parks
Introduction: March 1993
Duration: Temporary
Selbak's is using a variety of P-O-P to convert consumers of ice cream cones to its Chocolate Chip Cookie Cones, including a static cling history of the cone.