Graphics/Posters/Clings

Client: Chanel Inc.
P-O-P company: Shannen Promotions Inc., New York

Product: Play It Loud Game Boy units
P-O-P company: Flair Communications, San Francisco
Distribution: Video game retailers
Introduction: May 1995
Duration: Temporary
Construction: Laminated paper and cardboard
Nintendo's "Made In The Shade" promotion for its Play It Loud line of color Game Boy games used several P-O-P pieces to tout the free "Terminator" style sunglasses packed with each product.

Product: Siding, Stain and Preservative
Number of displays: 1,500
P-O-P companies: Liggett-Stashower Advertising, Cleveland; Emerson Companies (printing), Cleveland
Distribution: Home centers, lumber yards, paint specialty stores
Introduction: May 1995
Duration: Semipermanent
Construction: Chip board, text paper
The reaction to Cuprinol's message and the corresponding displays by retailers "has been very positive," according to a company spokesman.

Product: S-B Power Tool Co. Bosch Professional Power Tools
Number of displays: 4,500
P-O-P company: Marketing Support Inc., Chicago
Distribution: Industrial distributors
Introduction: March 1995
Duration: Temporary
Construction: Paper, cardboard
Posters, counter cards and a countertop ballot box will promote the Bosch Pro Challenge & Sweepstakes to contractors and distributors this summer.

Product: Basketball shoes
Number of displays: 4,000
P-O-P companies: Patrick Ward Design (design), Brookline, Mass.; Art Merchandising Inc. (manufacture), New York
Distribution: Sporting goods and athletic specialty stores
Introduction: January 1995
Duration: Promotional
Construction: Foamboard (dangler); wire and styrene (shelfcover); 100-pound posterboard (poster)
The latest Shaq attack from Reebok includes a mobile/dangler, above, and a window decal.