Graphics/Posters/Clings

Product: Valvert
P-O-P companies: Publicis-Bloom, New York; Curtis Design, Armonk, N.Y.
Distribution: Supermarkets
Introduction: 1996
Duration: Temporary
Construction: Die-cut coated stock laminated to chipboard, (case card); 100-pound coated die-cut cover, (shelf talker, neck hanger)
Perrier's new spring water is expected to be a sparkling success as the Beret Man helps launch the Valvert campaign. Valvert is the first spring water ever to carry the Perrier name.

Product: J.J. Wainwright's Black Jack Black & Tan beer
P-O-P companies: Print Management (paper), Pittsburgh; Cavanaugh Promotions, Pittsburgh, and Buztronics Inc., Indianapolis (flashing button); AJS & Associates (beer tap), Random Lakes, Wis.; and N. Henry & Sons (banner), Chicago
Distribution: On- and off-premise accounts
Introduction: September 1995
Duration: Temporary
Heavy media and promotional support for Pittsburgh Brewing Co.'s new J.J. Wainwright's Black Jack Black & Tan beer challenges consumers to say, "Hit me."

Product: Siding, Stain and Preservative
Number of displays: 1,500
P-O-P companies: Liggett-Stashower Advertising, Cleveland; Emerson Companies (printing), Cleveland
Distribution: Home centers, lumber yards, paint specialty stores
Introduction: May 1995
Duration: Semipermanent
Construction: Chip board, text paper
The reaction to Cuprinol's message and the corresponding displays by retailers "has been very positive," according to a company spokesman.

Client: Fleer Corp.
P-O-P company: McLean Packaging Corp., Elmsford, N.Y.