Countertop Displays/Mats

Product: Noxell Salon Solutions
Number of displays: 16,000
P-O-P company: Advertising Display Co.
Distribution: Drug stores, mass merchandisers, groceries
Introduction: February 1991
Duration: Three months
Construction: Injection-molded black mobile high-gloss plastic, with litho mounting, hot stamped with mylar strips and pressure-sensitive labels.
Interactive Cover Girl display lists fingernail problems and solutions.

Advertiser: The House of Seagram, New York
Producer: Data Display Systems, Philadelphia, Pa.
Objective: To create back-bar visibility and engage consumer interaction. The bottle glorifier "howls"for several seconds every time the Coyote bottle is lifted to pour a drink.

Advertiser: Wolverine World Wide Inc., Rockford, Mich.
Producer: Johnstons & Associates, Kalamazoo, Mich.
Objective: The "terrarium" design displays shoe's foul-weather properties clearly to the consumer while taking a minimum of counter space. Literature is clearly available on the top of the display, inviting the consumer to learn more about the product. The terrarium's appearance is upscale enough to earn placement, even in more fashionable boutiques.

Advertiser: Video Technology Industries, Wheeling, Ill.
Producer: Chicago Show, Morton Grove, Ill.
Objective: To display an operational line of toys and list their features and benefits, inviting trial by children and/or adults, thereby promoting purchase. The displays had to be made in a variety of configurations for the various sizes and shapes of the toys, and had to be durable enough to withstand repeated use of the toys. They also had to provide security for both the toys and accessories, yet be easy for store personnel to remove to change the batteries.

Advertiser: Memtek, division of the Tandy Corp., Dallas
Producer: E and E Display Group, Lawrence, Kan.
Objective: To actively present digital monitor headphones and provide an opportunity to not only select a particular performance level or style of headphone but also to allow for personal adjustment of output volume. The system had to be flexible enough to adapt to several merchandising environments.

Product: Darda Mouse!
Average unit cost: $2.50
P-O-P company: Wagner Container, Baltimore
Distribution: Specialty toy stores
Introduction: July 1991
Duration: Promotional
Construction: Corrugate
Darda's motorized toy mice are ready to speed off of "cheesy" countertop display in toy stores.

Advertiser: Corning Inc., Corning, N.Y.
Producer: Dinaco, Irvington, N.Y.
Objective: To allow for twice as much product to be sold in the same amount of allocated shelf space in all retail configurations and accounts. Branded units don't allow competitive product intrusion. Fixtures were designed to last two to three years or more.