Countertop Displays/Mats

Henschel-Steinau Inc.
General Nutrition Corp.
Comments: The goal here was to create a display that would highlight a retail chain's five best-selling nutrition products from month to month and draw traffic to the back of the store. The display was designed in a shiny, metallic pyramid structure that stands out against the products' black packaging. Each platform was designed to accommodate the largest product possible, thereby accommodating the smallest as well.

Client: Roman Adhesives Inc., Calumet City, Ill.
Product Promoted: Stick-Ease Wallpaper Seam Adhesive
Objective: The company wanted to offer an alternative to the traditional way of displaying tubes on peghooks. This display has an inner tray that keeps the 3-ounce tube standing straight, while allowing customers to see the packaging.
Introduction: January 1998
Construction/Materials: Printed and die-cut corrugated
P-O-P Company: Batavia Containers, Batavia, Ill.

Product: Hand generated radio and lantern
Number of displays: 2,500 of each
P-O-P company: Medallion Associates, N.Y.
Distribution: Sporting goods stores, mass merchants, specialty stores
Introduction: April 1998
Duration: Temporary
Construction: Corrugated
When BayGen Power USA launched its radio that operates without batteries or the use of electricity, the company knew its display had to demonstrate the process of hand winding.

Design Display Group Inc.
Sony Electronics Inc.
Comments: By designing the individual wood bases to look and work as jigsaw puzzle pieces, the retailer can easily expand or shrink this display system.

Products: Mamiya 7, 645, RZ65 and RB65 professional camera systems
Number of displays: 400
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: High-end camera stores nationwide
Introduction: June 1998
Duration: Permanent
Construction: Brushed gun metal acrylic; atttached acrylic lettering; textured, vacuum-formed plastic insert
This unit is unique because one outer shell and two interchangeable inserts accommodate a total of four cameras and eight lenses for Mamiya America Corp.

P.O.P. Displays International
Cosmair Inc.

Smart Creations
Kenmark Optical

Product: Barbie fashion magnets
Number of displays: 500
P-O-P companies: Madison Marketing Design (design), Seattle; design Incognito (structural input), Seattle; Seattle Packaging (manufacture), Seattle
Distribution: Gift, stationery, toy and collectibles stores
Introduction: May 1998
Duration: Permanent
Construction: Heavyweight UV-coated corrugated
This sturdy countertop display is triangular in shape to support the product's weight and to help show two different versions of product from two separate angles.