Countertop Displays/Mats

Client: Mistic Brands Inc., White Plains, N.Y.
Products Promoted: Snapple and Mistic beverages
Objective: To gain incremental impulse sales by reinforcing brand presence on the wall and counter of retail stores.
Introduction: July 1998
Construction/Materials: Vacuum-formed styrene, lithography, silkscreening
P-O-P Company: Mechtronics Corp., Stamford, Conn.

Product: Clearnet PCS cellular phone
Number of displays: 500
P-O-P company: Geron, Markham, Ontario
Distribution: Traditional and non-traditional phone retailers throughout Canada
Introduction: June 1998
Duration: Permanent
Construction: Vacuum-formed, screen printed, painted copolyester; clear acrylic brochure holders

Product: Jack's Kid's Meal premiums
Number of displays: 2,000
P-O-P companies: Performance Printing Corp. (printing), Dallas; Promotional Partners Worldwide (design), Dallas
Distribution: Jack In The Box restaurants nationwide
Introduction: April 1998
Duration: Temporary
Construction: 24-point SBS, 1/8-inch Komatex, 10 mil vinyl, elastic strings
A spring Kid's Meal promotion at Jack In The Box restaurants was supported by a countertop merchandiser and menuboard extender.

Number of displays: 10,000 individual pieces, 2,500 skate holders, 72 floorstands
P-O-P company: Concept Designs, Mountain View, Calif.
Distribution: Specialty skate and sporting goods stores
Introduction: March 1998
Duration: Permanent
Construction: Metal, paper
Fila is merchandising its new in-line skates with a burnished metal slatwall holder.