Countertop Displays/Mats

Product: FlashCard pocket flashlights
Number of displays: 10,000
P-O-P companies: PlasticWorks (display), Berkeley, Calif.; Whitley Printing (header), Austin, Texas
Distribution: Card stores and bookstores
Introduction: July 1998
Duration: Semipermanent
Construction: Vacuum-formed plastic, cardstock
Display set-up: Retailers

Client: California Suncare Inc.
Producer: Cormark

Product: Nicorette Inhalator
Number of displays: 7,500
P-O-P company: DIA Displays, London
Distribution: Community pharmacies throughout the U.K.
Introduction: January 1998
Duration: Permanent
Construction: Clear acrylic panels; vacuum-formed base
Display set-up: Internal salesforce, contract field sales
This display prevents consumers from accessing the smoking cessation medicine, a merchandising approach required in the U.K. It also assists pharmacists and sales clerks in describing how the product functions.

Client: Cosmair Inc.
Producer: Consumer Promotions International

Client: Kool-Vue, Div. of Perfect Fit Enterprises
Producer: Inland Paperboard & Packaging Inc.
Comments: The display's unusual trapezoidal shape attracted attention. The hands-on product demonstration of the mirror effectively educated consumers.

Product: Wood restoration products
P-O-P company: Green Bay Packaging, Green Bay, Wis.
Distribution: Hardware stores
Introduction: May 1998
Duration: Temporary
Construction: Corrugated paper
Abatron Inc.'s first display for its wood restoration products is a corrugated prepacked shipper with a simple, but effective design. It features the company's entire line of products and a brochure holder.

Client: Mistic Brands Inc., White Plains, N.Y.
Products Promoted: Snapple and Mistic beverages
Objective: To gain incremental impulse sales by reinforcing brand presence on the wall and counter of retail stores.
Introduction: July 1998
Construction/Materials: Vacuum-formed styrene, lithography, silkscreening
P-O-P Company: Mechtronics Corp., Stamford, Conn.