Countertop Displays/Mats

Client: U.S. Vision, Blackwood, N.J.
Distribution: Independent optical stores and department stores
Size of Run: 200
Producer: Visual Marketing Inc., Chicago
Division: Permanent, Jewelry
Objectives: To promote a new line of fashion eyewear frames created by the German designer, Yoko Wolff. The display had to incorporate the "ecology image" of the frames and play up the image designs and the wolf eyes logos while merchandising 12 frames in a 1-square-foot footprint.

Client: Revlon, New York
Distribution: Department stores and select drugstore chains
Size of Run: 12,300
Producer: Mechtronics Corp., Stamford, Conn.
Division: Semipermanent, Single Product Line Merchandisers
Objectives: To create countertop displays for three seasonal line extensions that are consistent with Ultima II brand imagery. The units should hold merchandise and testers to allow for consumer trial at retail.

Client: Nike Inc., Beaverton, Ore.
Distribution: Athletic specialty stores, "big-box" sporting goods stores, department stores
Size of Run: 305
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Division: Permanent, Jewelry
Objectives: To create awareness of Nike eyewear and watches by cross-merchandising them alongside the full Nike product line of apparel and footwear. To complete the picture of the "head-to-toe" Nike ensemble.

Client: Estee Lauder Inc., New York
Distribution: Department stores
Producer: IDMD Manufacturing Inc., Toronto
Division: Semipermanent, Testers
Objectives: To introduce a new line of lipstick showing all the new shades in an interactive, playful environment. This display had to have a strong visual impact while providing consumers with an opportunity to test the various shades of lipstick that are housed in a unique showcase.

Client: Microsoft Corp., Redmond, Wash.
Product Promoted: SideWinder Force Feedback Pro
Objective: To develop a modular, compact, core display with add-on graphic elements for various retail space placements and to create easily changed language graphics. To allow shoppers to test the six top forces while graphically reinforcing the technology features and benefits.
Introduction: September 1997
Construction/Materials: Injection-molded and vacuum-formed plastic, litho and screened graphics, electrical wiring, custom circuit board and speaker

Client: Bell Atlantic Mobile
Producer: Telescan Systems Inc.
Comments: This display features ViewScan Internal, a self-contained interactive video module. It includes a touch-sensitive graphic with buttons for twelve Bell Atlantic Mobile products and services. All the video is stored on a CD. The unit counts the number of customer interactions and product references.

Client: Robert Mondavi Coastal Wines
Producer: Ruszel Woodworks
Comments: This mini-boat was designed as a countertop version of a floorstand display. The key here is the versatile center divider. It can support either a large display bottle or accommodate three small bottles.