Countertop Displays/Mats

Client: Skechers USA, Manhattan Beach, Calif.
Producer: Skechers USA
Duration: Semipermanent
Size of Run: 1,000
Comments: A replica of the red rhino icon for the Marc Ecko brand of shoes is recognizable to consumers and can be placed on a table or counter to let consumers know that the store carries the shoes.

Client: Hewlett-Packard Company, Mountain View, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Temporary
Production Date: August 2003
Size of Run: 10,000
Comments: The arrow accessory on the display illustrates how easy the digital camera locks into place to download photos to the computer.

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Duration: Permanent
Production Date: August 2003
Size of Run: 720
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Unit is engineered to fit on the cooler topper at Best Buy and other stores, turning previously wasted space into selling space.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: August 2003
Size of Run: 4,500
Comments: This pre-packed display was designed for Walgreen's "RX Table" location near the pharmacy counter. The base wrap slides over the store fixture.

Client: Callaway Golf Co., Carlsbad, Calif.
Producer: Cormark Inc., Des Plaines, Ill.
Duration: Permanent
Size of Run: 1,300
Comments: The display for the traveling salesman: Callaway's sales staff carried this portable case from account to account. It unfolded into a counter unit for counters or nesting tables in any retail environment. Consumers could touch and feel the variety of items in the case. The valuable items were tethered for security.

Client: Lifescan Inc., Milpitas, Calif.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: July 2003
Size of Run: 3,935

Client: Samsung USA, Ridgefield Park, N.J.
Introduction: October 2003
Size of run: 560
Producer: Diam International, Woodside, N.Y.
Samsung's modular home theater display, created to be used in-line at Best Buy stores, is lightweight enough to be moved to alternate locations, depending on the retailer's program