Countertop Displays/Mats

Client: Gravis Footwear, Burlington, Vt.
Introduction: 2003
Producer: Display Boys, Irvine, Calif.
The ultimate goal of these footwear displays is to reinforce the Gravis brand for people in the company's retail realm, as well as to attract those not aware of the product and its positioning.

Client: Thomas Nelson Inc., Nashville, Tenn.
Introduction: September 2003
Number of displays: 1,200
Construction: Corrugated, litho label
P-O-P company: U.S. Display Group Inc., Tullahoma, Tenn.
Comments: The clients wished to get counter placement with this corrugated display. It was shipped to Christian Bookseller Association (CBA) markets.

Client: Cadbury Adams USA, Parsippany, N.J.
Introduction: November 2003
Size of run: 10,000
Materials/processes used: Injection-molded tinted crystal styrene, hotstampings, litho-mounted foamboard header
Producer: Rand Display International Inc., Teaneck, N.J.
Comments: Plastic curves on the side of this countertop unit help reinforce the Hall's "vapor action."

Selling a stereo is one thing; getting the customer to purchase a complete surround-sound home theater package in one shot can be a bigger challenge. This display, designed for consumer electronics stores such as Best Buy, uses graphics to emphasize ease of setup and to entice customers. Interesting elements include:

• White styrene. It was fabricated to simulate an open shipping carton, complete with an actual working stereo sample.
• Clear acrylic riser. The speakers and remote "float" within the carton.