Countertop Displays/Mats

Client: McNeil Consumer Healthcare, Guelph, Canada
Producer: Artisan Complete, Ontario
Duration: Temporary
Size of Run: 3,630
Materials/Processes Used: Four-color litho mounted to E-flute corrugated.
Comments: A small footprint was required so the display could fit at checkout or prescription counter locations. Only a 4-inch-by-10-inch area is required.

Client: The Clorox Co. - Brita Division, Oakland, Calif.
Producer: Harbor Industries Inc., Grand Haven, Mich.
Duration: Permanent
Size of Run: 680 (faucet); 874 (pitcher)
Comments: Thanks to these displays, consumers can touch and feel the products before deciding whether to purchase them. The sleek displays complement the product design, and a large logo and bold blue color are intended to provide instant recognition and high visibility. Graphics panels point out the major features of the products.

Client: Tyr Sport, Huntington Beach, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: May 2003
Size of Run: 3,000
Comments: Its compact size enabled reps to carry up to eight of these displays -- with goggles in place for easy set-up -- to their accounts.

Client: Playtex Products Inc., Westport, Conn.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: December 2002
Size of Run: 8,600
Comments: Displays interlock so several units can be linked together for an endcap presentation. Curved design emulates blue waves of the beach.

Client: Pepsi-Cola Co., Somers, N.Y.
Producer: Array, White Plains, N.Y.
Duration: Semi-Permanent
Production Date: October 2003
Size of Run: 1,500
Comments: Provides a distinctive merchandising area on top of Pepsi checkout coolers.

Client: Vistakon, Jacksonville, Fla.
Producer: RTC Industries Inc., Rolling Meadows, Ill.
Duration: Permanent
Size of Run: 8,000
Comments: Both a counter display and a freestanding unit were created for waiting areas at the eye doctor. The displays hoped to give the brand a level of credibility among patients. The display educated consumers about special lens options.

Client: Mega Bloks Inc., Montreal, Quebec
Producer: Cormark Inc., Des Plaines, Ill.
Duration: Semipermanent
Size of Run: 2,658

Client: Maxtor Corp., Milpitas, Calif.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Semi-Permanent
Production Date: August 2003
Size of Run: 600
Comments: A dummy unit on the display includes electronics that simulate its activation and play a voice message.

Client: Delphi Electronics, Troy, Mich.
Producer: Array, Los Angeles
Duration: Semipermanent
Size of Run: 700
Comments: Because the product costs more than $1,000, theft-prevention was a key client objective. A retractable cord attached to a metal plate at the base of the unit secures the product while enabling consumers to handle the item. The initial order called for 200 units. However, after seeing a prototype, the client decided on 700. Sales, according to the entrant company, are "exceeding forecasts by almost 300%."

Client: Philips Oral Healthcare, Snoqualmie, Wash.
Producer: Meyers Display, Minneapolis
Duration: Permanent
Size of Run: 1,200
Production Date: March 2003
Materials/Processes Used: Vacuum-formed base, wood, litho printing on metallic stock
Comments: Placed in club stores, this countertop unit allowed consumers to touch and interact with the product.