Countertop Displays/Mats

Products: Customized golf balls
Number of displays: 1,000
Producer: Marketing Solutions Inc., Chicago
Distribution: Pro shops at golf clubs, resorts
Introduction: July 2003
Duration: Semipermanent
Construction: Wire, sheet metal
Comments: This countertop display held golf balls printed with custom logos. It was designed to get Titleist secondary positioning in pro shops.

Client: KMS Research LLC, Redding, Calif.
Number of displays: 7,500
Construction: Vacuum-formed tray using high impact styrene and 10-point tag
Distribution: Salons and retail stores nationwide
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: A wheel display was created to promote the KMS "turnstylr colors" line of hair-coloring products. The display wheel also reinforced the color wheel itself.

Client: KMS Research LLC, Redding, Calif.
Number of displays: 9,000
Construction: Vacuum-formed tray using high impact styrene and 24-point tag
Distribution: Salons and retail stores nationwide
Producer: Rapid Displays, Chicago and Union City, Calif.
Comments: This simple but effective display highlighted the KMS styling gel products using photos of models and an efficient display structure.

Client: Progressive Beauty Brands, Minneapolis
Introduction: September 2003
Number of displays: 3,000
Construction: 80# litho-label mounted to 200# B-Flute
Distribution: Drugstores
Producer: Meyers Display, Minneapolis
Comments: This counter unit generated incremental sales and held a small amount of product to promote the Spa Solutions skin renewal treatment products. It highlighted the line through informational product shots.

Client: Brown & Williamson, Louisville, KY
Introduction: July 1, 2003
Size of Run: 5,200
Distribution: Convenience Stores
Dimensions (H x W x D): 2' x 2' x 2'
Weight: 2 lb.
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Construction: Litho four-color sheets mounted to corrugated; Block Party features attached mylar; LED lights have custom-made lens to diffuse light
Display set-up: Brown & Williamson field personnel

Product: Kool cigarettes
Number of displays: 24,500 (Block Party display); 5,100 (LED counter display)
P-O-P company: Rapid Displays, Chicago and Union City, Calif.
Distribution: Convenience stores
Introduction: April 2003 (Block Party display); May 2003 (LED display)
Duration: Temporary
Construction: Litho four-color sheets mounted to corrugated; Block Party features attached mylar; LED lights have custom-made lens to diffuse light

Products: Bite-Size Baskets of shrimp, fish and chicken
Number of displays: 600 of each
P-O-P companies: Sullivan Higdon & Sink (design), Kansas City, Mo.; Serigraph Inc. (manufacturing), West Bend, Wis.
Distribution: 570 Captain D's restaurants
Introduction: July 2003
Duration: Temporary
Construction: Backlit styrene (translites), styrene with adhesive (counter mats)
Display set-up: Store managers