Countertop Displays/Mats

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Duration: Permanent
Production Date: August 2003
Size of Run: 720
Awards: Gold, POPAI Outstanding Merchandising Achievement (OMA) Award, 2004
Comments: Unit is engineered to fit on the cooler topper at Best Buy and other stores, turning previously wasted space into selling space.

Client: Wyeth Consumer Healthcare, Madison, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: August 2003
Size of Run: 4,500
Comments: This pre-packed display was designed for Walgreen's "RX Table" location near the pharmacy counter. The base wrap slides over the store fixture.

Client: Callaway Golf Co., Carlsbad, Calif.
Producer: Cormark Inc., Des Plaines, Ill.
Duration: Permanent
Size of Run: 1,300
Comments: The display for the traveling salesman: Callaway's sales staff carried this portable case from account to account. It unfolded into a counter unit for counters or nesting tables in any retail environment. Consumers could touch and feel the variety of items in the case. The valuable items were tethered for security.

Client: Lifescan Inc., Milpitas, Calif.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: July 2003
Size of Run: 3,935

Client: Schering-Plough, Berkeley Heights, N.J.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Temporary
Production Date: March 2003
Size of Run: 1,070
Comments: Designed to bring suncare shoppers to the more visibile cosmetics department.

Client: Motorola, Libertyville, Ill.
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: February 2003
Size of Run: 500
Comments: Motorola ordered units based on retailer commitments to carry both the products and the displays. Retailers were shipped completely pre-assembled interactive displays that required only a location near an electrical outlet for set up.

Client: DeWalt, Towson, Md.
Producer: Alliance, a division of Rock-Tenn Co., Winston-Salem, N.C.
Duration: Semi-Permanent
Production Date: April 2003
Size of Run: 1,500
Comments: Creates a 25-SKU destination for the entire Ace sawblade line.

Client: Thales Navigation
Producer: Rapid Displays, Chicago and Union City, Calif.
Duration: Permanent
Production Date: November 2003
Size of Run: 1,000
Comments: Demonstration unit can be used as a countertop display or mounted in-line. Was placed at electronics retailers including Circuit City, Costco, CompUSA, Tweeter and Staples.

Client: Lancome, New York
Producer: Diam International, Woodside, N.Y.
Duration: Permanent
Size of Run: 750
Comments: Easily updateable with removable inserts and graphics, this Lancome counter unit was designed to be the flagship display for the Lancome foundation line. The unit houses the entire line, acting as a premium self-service environment.

Client: Unilever Home and Personal Care, Greenwich, Conn.
Introduction: November 5, 2003
Dimensions (H x W x D): 2' x 2' x 2'
Weight: 5 lb.
Producer: Array, Los Angeles
Duration: Temporary
Size of Run: 21,000
Comments: At drug accounts Walgreens, CVS and Eckerd, this display earned 85% sell-in. The display hits stores prepacked along with an optional Spanish-language header that can be swapped in.