Countertop Displays/Mats

Client: Kobrand Corp., New York
Introduction: October 2003
Number of displays: 350
Distribution: Liquor stores
Construction: Wood, vacuum-formed plastic, screenprinted graphics, powdercoated sheet metal and wire
P-O-P company: Rand Display International Inc., Teaneck, N.J.

The client wanted customers to compare its footbed inserts side by side. Real inserts for customers to touch and feel are attached to the display, accompanied by descriptions of each style and take-away literature.

• Changeable samples. Footbeds are attached to the display with Velcro so the retailer can change or update products as needed.
• Durable materials include powdercoated steel and a metal base that attaches to slatwall or gridwall.

Client: Beiersdorf Inc., Wilton, Conn.
Introduction: February 2004
Size of run: 23,000
Producer: Mechtronics, White Plains, N.Y.
The anti-aging counter unit is part of Beiersdorf's Nivea Visage promotion.

Product: Wireless camera phones
Number of displays: 1,500
P-O-P company: Concept Designs Inc., Mountain View, Calif.
Distribution: Phone stores, specialty retailers
Introduction: February 2003
Duration: Semipermanent
Construction: Steel, brushed aluminum, acrylic
Display set-up: Retail staff
Comments: The campaign's generic display can merchandise many Sony Ericsson phones.

Product: Abreva
Number of displays: 4,300
P-O-P company: Display Group 21, Bloomfield, N.J.
Distribution: Walgreens Stores
Introduction: March 2003
Duration: Semipermanent
Construction: Litho labels, PETG, plastic extrusion, vacuum-formed plastic
Display set-up: Retail staff
Comments: This extruded plastic display for Abreva was customized specifically for Walgreens' Rx display table, which is intended to increase awareness and sales of specific drug-related items in the high-traffic pharmacy area.

Client: Delphi Electronics, Troy, Mich.
Producer: Array, Los Angeles
Duration: Semipermanent
Size of Run: 700
Comments: Because the product costs more than $1,000, theft-prevention was a key client objective. A retractable cord attached to a metal plate at the base of the unit secures the product while enabling consumers to handle the item. The initial order called for 200 units. However, after seeing a prototype, the client decided on 700. Sales, according to the entrant company, are "exceeding forecasts by almost 300%."

Client: Philips Oral Healthcare, Snoqualmie, Wash.
Producer: Meyers Display, Minneapolis
Duration: Permanent
Size of Run: 1,200
Production Date: March 2003
Materials/Processes Used: Vacuum-formed base, wood, litho printing on metallic stock
Comments: Placed in club stores, this countertop unit allowed consumers to touch and interact with the product.