Countertop Displays/Mats

Client: Bayer HealthCare, Shawnee Mission, Kansas
Introduction: April 2004
Number of displays: 14,000
Distribution: Veterinary clinics
Producer: Structural Graphics LLC, Essex, Conn.
Comments: Bayer produced 3-D counter cards to promote its K9 Advantix and Advantage products in veterinary clinics.

Client: Absolut Spirits Co., New York
Introduction: March 2004
Size of Run: 10,700
Distribution: Liquor stores, supermarkets, on-premise accounts
Producer: G2 Worldwide, New York
Comments: Absolut poured more than $10 million into the launch of Level. P-O-P included a shelf display, a floor rack and a lit and unlit pedestal display.

Product: Rubber soles
Number of displays: 200
P-O-P company: Hurley, Chandler & Chaffer, Providence, R.I.
Distribution: Apparel and shoe stores
Introduction: December 2003
Duration: Semipermanent
Construction: Plastic with brushed aluminum finish
Display set-up: Retail staff
Comments: A slatwall display was complemented by posters, counter cards and T-shirts.

Client: Wizards of the Coast, Renton, Wash.
Introduction: Spring 2004
Producer: Sleepeck Printing Co., Bellwood, Ill.
Comments: Standees and display boxes were part of the Duel Masters display launch.

Short of setting up an entire deck constructed of the material, the client wanted to catch the attention of do-it-yourselfers and contractors in a unit with countertop or wall-mount options.

• Live samples. Decking samples in various colors and a natural finish are the focal point of the display.
• Compact and cost-effective. The backer is direct-printed on styrene, and the unit can be shipped via UPS. There is minimal setup required at retail.

Design Data

• Producer: Downing Retail Display, Copley, Ohio

Product: Eye-Link Communicators
Number of displays: 666
Distribution: Toys "R" Us stores
Introduction: September 2003
Duration: Semipermanent
Construction: Clear, blister-covered corrugated
Display set-up: National Retail Services, Danbury, Conn.
Comments: This hands-on demo merchandiser for the Eye-Link Communicator tech-toy doubled weekly sales at Toys "R" Us.