Countertop Displays/Mats

Billboard graphics of hip-hop artists set the tone in these counter units from Skechers USA, Manhattan Beach, Calif., for the Ecko Unlimited shoe line.
P-O-P producer: United Displaycraft, Des Plaines, Ill.

Client: Skechers USA Inc., Manhattan Beach, CA
Introduction: December 12, 2003
Size of Run: 100
Distribution: Footwear Stores
Dimensions (H x W x D): 14" x 14" x 6"
Weight: 8 lb.
Producer: United Displaycraft, Des Plaines, IL
Skechers partnered with 310 Motoring, an auto shop that tricks out cars for celebrities, to launch a line of shoes. The shelf resembles a racing car gas pedal.

Client: Goodyear Tire & Rubber Co.
Distribution: Goodyear tire stores
Size of Run: 5,000
Comments: All materials for the introduction of Goodyear's Assurance tire use consistent graphics and language in every store "zone."

Client: Elliott Championship Products LLC, Atlanta
Product: Salty snacks
P-O-P companies: Americraft Carton, Lowell, Mass; Crescent Corp., York, Pa.
Distribution: Supermarkets, mass merchants, c-stores, drugstores and auto-aftermarket stores in the Southeast
Introduction: January 2004
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Comments: NASCAR driver Bill Elliott has created his own snack company and is using P-O-P to promote product in the Southeast U.S.

Client: Elliott Championship Products LLC, Atlanta
Product: Salty snacks
P-O-P companies: Americraft Carton, Lowell, Mass; Crescent Corp., York, Pa.
Distribution: Supermarkets, mass merchants, c-stores, drugstores and auto-aftermarket stores in the Southeast
Introduction: January 2004
Duration: Semipermanent
Construction: Corrugated
Display set-up: Retail staff
Comments: NASCAR driver Bill Elliott has created his own snack company and is using P-O-P to promote product in the Southeast U.S.

Retailer: CVS