Countertop Displays/Mats

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Walkman phones
Distribution: National wireless retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 9 months
Dimensions (H x W x D): 20" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Pfizer Consumer Healthcare, Morris Plains, NJ
Product(s) Promoted: Zantac
Distribution: Convenience Stores Nationwide
Number of Stores: 1,828
Production Run Quantity: 13,828
Introduction: June 2006
Intended Duration: 2-4 weeks
Dimensions (H x W x D): 14" x 8" x 4"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: Cadbury 4-ounce bars
Distribution: Offered to Wal-Mart, Target, Walgreens, CVS, other key customers
Number of Stores: 3,500
Production Run Quantity: 10,500
Introduction: May 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 10" x 14" x 1"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy stores nationwide
Number of Stores: 816
Production Run Quantity: 816
Introduction: January 2007
Intended Duration: 5 months
Dimensions (H x W x D): 96" x 192" x 72"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100

Client: Cooper Wiring Devices, Peachtree City, GA
Product(s) Promoted: Mediasync
Distribution: Home improvement and electrical supply retailers
Number of Stores: Not available
Production Run Quantity: 500
Introduction: August 2006
Intended Duration: 6 months
Dimensions (H x W x D): 18" x 15" x 8"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Colombina S.A., Cali, Colombia
Product(s) Promoted: Bon Bon Bum Lollipop
Distribution: Supermarkets in 32 states
Number of Stores: 30,040
Production Run Quantity: 30,040
Introduction: July 2006
Intended Duration: 3 years
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 1 lb.
Budget Category (U.S.): Less than $5
Producer: Solutions Group Ltd., Bogota, Colombia

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Bic, Milford, CT
Product(s) Promoted: Bic Pocket Lighters
Distribution: Convenience Stores
Number of Stores: 13,172
Production Run Quantity: 15,000
Introduction: August 2006
Intended Duration: Four months
Dimensions (H x W x D): 18" x 16" x 9"
Weight: 5 lbs.
Budget Category (U.S.): $6 - $10
Producer: G2 Promotional Marketing, Stamford, CT

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: R.J. Reynolds Tobacco Co., Winston-Salem, NC
Product(s) Promoted: Camel cigarettes
Distribution: Bars and restaurants
Number of Stores: 10,000
Production Run Quantity: Varied per item from 500 to 5,000
Introduction: June 2006
Intended Duration: 2-3 years
Dimensions (H x W x D): 36" x 48" x 15"
Weight: 34 lbs.
Budget Category (U.S.): $301 - $350

Client: Matrix L'Oreal USA Products Inc., New York, NY
Product(s) Promoted: Color Hair Care Products
Distribution: Beauty salons and spas nationwide
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: December 2006
Intended Duration: 1 year
Dimensions (H x W x D): 14" x 8" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50