Countertop Displays/Mats

Client: Acushnet, Fairhaven, MA
Product(s) Promoted: Titleist Pro V1 and Pro V1X Golf Balls
Distribution: Golf Retailers
Number of Stores: 4,645
Production Run Quantity: 4,645
Introduction: January 2006
Intended Duration: One year
Dimensions (H x W x D): 13" x 24" x 15"
Weight: 20 lbs.
Budget Category (U.S.): $26 - $50
Producer: Taurus Display, Moorestown, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Cybershot phones
Distribution: Nationwide wireless retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $151 - $200

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Del Laboratories, Uniondale, NY
Product(s) Promoted: Nail Treatment
Distribution: Drugstores
Number of Stores: 12,000 to 15,000
Production Run Quantity: 30,000
Introduction: October 2006
Intended Duration: 2 months
Dimensions (H x W x D): 15" x 12" x 10"
Weight: 2 lbs.
Budget Category (U.S.): $11 - $15
Producer: Shorewood Display, Thorofare, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Hasbro Inc., Pawtucket, RI
Product(s) Promoted: FurReal Friends Lamb and Pig Newborns
Distribution: Target
Number of Stores: 1,070
Production Run Quantity: 1,070
Introduction: November 2006
Intended Duration: Four months
Dimensions (H x W x D): 12" x 11" x 12"
Weight: 14 lbs.
Budget Category (U.S.): $101 - $150

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Produce
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,330
Production Run Quantity: Activity Book: 250,000; Recipe Book: 244,440; Demo Table Sign: 1,630; Standee: 1,630
Introduction: December 2006
Intended Duration: 1 month
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 5 lbs.
Budget Category (U.S.): $11 - $15

Client: United Retail Group Inc., Rochelle Park, NJ
Product(s) Promoted: Women's Panties
Distribution:Avenue stores
Number of Stores: 1,265
Production Run Quantity: 1,265
Introduction: June 2006
Intended Duration: 4 months
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: TimberTech, Wilmington, OH
Product(s) Promoted: Composite privacy fencing
Distribution: Fencing Showrooms
Number of Stores: 200
Production Run Quantity: 200
Introduction: May 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 25" x 29" x 8"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100
Producer: TimberTech, Copley, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Madden Communications Inc. for Kraft Foods, Wood Dale, IL
Product(s) Promoted: Oscar Mayer Bacon
Distribution: Supermarkets
Number of Stores: 15,500
Production Run Quantity: 15,500
Introduction: May 2007
Intended Duration: 6 months
Dimensions (H x W x D): 6" x 10" x 17"
Weight: 30 lbs.
Budget Category (U.S.): $6 - $10

Client: General Mills Latin America, Miami, FL
Product(s) Promoted: Nature Valley Granola Bars
Distribution: C-stores in seven Latin American countries
Number of Stores: 12,000
Production Run Quantity: 30,000
Introduction: January 2007
Intended Duration: Two years
Dimensions (H x W x D): 17" x 7" x 9"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Three insoles (Dr. Scholl's Pain Relief Orthotics - Heel, Adjustable Arch and Back)
Distribution: Podiatrists' offices nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 4 - 6 Weeks
Dimensions (H x W x D): 30" x 14" x 13"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10