Countertop Displays/Mats

Client: Casio, Dover, NJ
Product(s) Promoted: Digital Cameras
Distribution: Independent Camera Retailers
Number of Stores: 2,500
Production Run Quantity: 2,500
Introduction: April 2006
Intended Duration: 2 years
Dimensions (H x W x D): 5" x 4" x 5"
Weight: 1 lb.
Budget Category (U.S.): $16 - $25
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: General Mills Latin America, Miami, FL
Product(s) Promoted: Nature Valley Granola Bars
Distribution: C-stores in seven Latin American countries
Number of Stores: 12,000
Production Run Quantity: 30,000
Introduction: January 2007
Intended Duration: Two years
Dimensions (H x W x D): 17" x 7" x 9"
Weight: 1 lb.
Budget Category (U.S.): Less than $5

Client: Schering-Plough, Summit, NJ
Product(s) Promoted: Three insoles (Dr. Scholl's Pain Relief Orthotics - Heel, Adjustable Arch and Back)
Distribution: Podiatrists' offices nationwide
Number of Stores: 5,000
Production Run Quantity: 5,000
Introduction: January 2007
Intended Duration: 4 - 6 Weeks
Dimensions (H x W x D): 30" x 14" x 13"
Weight: 3 lbs.
Budget Category (U.S.): $6 - $10

Client: Respironics, Murrysville, PA
Product(s) Promoted: Opti Life Sleep Apnea Masks
Distribution: Domestic and international sleep clinics
Number of Stores: Not available
Production Run Quantity: 15,000
Introduction: December 2006
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat caramel bars
Distribution: Convenience Stores
Number of Stores: 8,000
Production Run Quantity: 9,500
Introduction: December 2006
Intended Duration: Less than one week
Dimensions (H x W x D): 16" x 6" x 4"
Weight: 4 lbs.
Budget Category (U.S.): Less than $5

Client: The Timberland Co., Stratham, NH
Product(s) Promoted: Cadion & Trailscape Footwear Launch Set
Distribution: Sports Specialty Retailers
Number of Stores: 250
Production Run Quantity: 250
Introduction: July 2006
Intended Duration: 1 month
Dimensions (H x W x D): 9" x 12" x 6"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: Raymarine Inc., Merrimack, NH
Product(s) Promoted: Raymarine LifeTag
Distribution: Specialty stores
Number of Stores: 1,055
Production Run Quantity: 1,055
Introduction: August 2006
Intended Duration: One year
Dimensions (H x W x D): 12" x 12" x 12"
Weight: 5 lbs.
Budget Category (U.S.): $51 - $100
Producer: New Dimensions Research, Melville, NY

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Sling Media, Foster City, CA
Product(s) Promoted: Slingbox Pro
Distribution: Magnolia Audio Video
Number of Stores: 25
Production Run Quantity: 30
Introduction: April 2007
Intended Duration: 1 year
Dimensions (H x W x D): 15" x 18" x 13"
Weight: 6.5 lbs.
Budget Category (U.S.): $401 - $450
Producer: Zooka Creative, Sunnyvale, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: GMR Marketing for Wrigley's, New Berlin, WI
Product(s) Promoted: Wrigley's 5 Gum
Distribution: Nightclubs, bars, trendy hot spots
Number of Stores: 740
Production Run Quantity: 740
Introduction: May 2007
Intended Duration: 1 month
Dimensions (H x W x D): 19" x 14" x 4"
Weight: 4 lbs.
Budget Category (U.S.): $101 - $150

Client: The Acushnet Co., Fairhaven, MA
Product(s) Promoted: ProV, ProV1X, NXT Tour, NXT, and DT SoLo golf balls.
Distribution: Golf Pro Shops and Sporting Goods Stores
Number of Stores: Not available
Production Run Quantity: 1,835
Introduction: March 2007
Intended Duration: Three months
Dimensions (H x W x D): 13" x 20" x 11"
Weight: 16 lbs.
Budget Category (U.S.): $26 - $50