Countertop Displays/Mats

Client: Commonwealth Brands Inc., Bowling Green, KY
Product(s) Promoted: Cigarettes
Distribution: Primarily tobacco outlets and gas stations, but some CVS drugstores and c-stores
Number of Stores: 5,000
Production Run Quantity: 10,000
Introduction: May 2007
Intended Duration: 6-9 months
Dimensions (H x W x D): 21" x 6" x 13"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10

Client: The Hershey Co., Hershey, PA
Product(s) Promoted: KitKat candy bars
Distribution: Convenience Stores
Number of Stores: 3,000
Production Run Quantity: 6,000
Introduction: April 2007
Intended Duration: Less than one week
Dimensions (H x W x D): 9" x 9" x 6"
Weight: 7 lbs.
Budget Category (U.S.): Less than $5
Producer: Menasha Packaging, Brooklyn Park, MN

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Burger King, Miami, FL
Product(s) Promoted: Burger King Gift Cards
Distribution: All Burger King restaurants in U.S.
Number of Stores: 7,500
Production Run Quantity: 7,700
Introduction: November 2006
Intended Duration: 1 year
Dimensions (H x W x D): 24" x 12" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50
Producer: Wunderman Chicago, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: TaylorMade-Adidas Golf, Carlsbad, CA
Product(s) Promoted: Powerband Golf Shoe
Distribution: Sporting goods and golf specialty retailers
Number of Stores: 1,000
Production Run Quantity: 2,277
Introduction: February 2007
Intended Duration: One year
Dimensions (H x W x D): 14" x 12" x 7"
Weight: 2 lbs.
Budget Category (U.S.): $16 - $25

Client: H&R Block Digital Tax Solutions, Kansas City, MO
Product(s) Promoted: H&R Block TaxCut Software
Distribution: Best Buy, OfficeMax, CompUSA, Circuit City
Number of Stores: 4,814
Production Run Quantity: 105,000
Introduction: January 2007
Intended Duration: 4 months
Dimensions (H x W x D): 48" x 48" x 48"
Weight: 10 lbs.
Budget Category (U.S.): Less than $5

Client: The Acushnet Co., Fairhaven, MA
Product(s) Promoted: Titleist's custom golf ball line
Distribution: Golf Pro Shops
Number of Stores: Not available
Production Run Quantity: 1,250
Introduction: May 2006
Intended Duration: Two years
Dimensions (H x W x D): 10" x 8" x 4"
Weight: 2 lbs.
Budget Category (U.S.): $26 - $50

Client: Sony Ericsson, New York, NY
Product(s) Promoted: Sony Ericsson Walkman phones
Distribution: National wireless retailers
Number of Stores: 200
Production Run Quantity: 200
Introduction: January 2007
Intended Duration: 9 months
Dimensions (H x W x D): 20" x 20" x 10"
Weight: 5 lbs.
Budget Category (U.S.): $16 - $25

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: MAC Cosmetics, New York, NY
Product(s) Promoted: Makeup Brushes & Compacts (Holiday Packaging)
Distribution: Department Stores
Number of Stores: 3,500
Production Run Quantity: 4,000
Introduction: August 2006
Intended Duration: 3 months
Dimensions (H x W x D): 22" x 14" x 10"
Weight: 7 lbs.
Budget Category (U.S.): $51 - $100