Danone, 84.51 to Explore Today’s Hybrid Shopper at P2PI LIVE

Once considered a digital trend, omnichannel shopping has become the norm. Brands are required to adapt their approaches, invest in digital touchpoints and enhance their consumer insight understanding to connect with their shoppers. 

Leaders from CPG giant Danone and Kroger data analytics subsidiary 84.51 will explore this topic at the Path to Purchase Institute’s flagship conference, P2PI LIVE & Expo, Nov. 12-14, in a session titled “Beyond the Digital Basket: Understanding Today’s Hybrid Shopper.” 

From Danone, Brandon Cole, e-commerce manager, and Richard Cundall, senior category manager, will take the stage with 84.51 manager of insights Kate Sulkey to unpack the digital journey of typical hybrid shoppers, what’s important to them, what drives their behavior, and how that has evolved over time. 

Don’t miss this session on Wednesday, Nov. 13, at 2:45-3:15 p.m. 

P2PI LIVE & Expo will take place in Schaumburg, Illinois, at Renaissance Convention Center Hotel. The premier event promises a packed agenda and blend of education, inspiration and valuable insights through informative sessions covering dedicated topics and tracks.