Special Reports

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline

Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years

The editors of Shopper Marketing and the Path to Purchase Institute put various e-commerce delivery/pickup options to the test

In a sweeping overhaul of its business, Target is putting the focus back on 'signature' categories, bolstering its digital infrastructure and reinforcing the brand’s style quotient.

We asked a collection of retail visionaries to look into their crystal balls and share their thoughts on what stores will be like in five, 10 years or more from now

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts