Special Reports

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences

Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline

Experts are expecting this connectivity to significantly affect retailers, brands and shoppers within three to five years

With its renewed commitment to EDLP, Walmart is cutting back on co-op partnerships and urging marketers to think more strategically about their shopper programs. Here's how they can continue to win.

The editors of Shopper Marketing and the Path to Purchase Institute put various e-commerce delivery/pickup options to the test

In a sweeping overhaul of its business, Target is putting the focus back on 'signature' categories, bolstering its digital infrastructure and reinforcing the brand’s style quotient.