Special Report: Programmatic Advertising Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts Who's Who in Digital Shopper Marketing & E-Commerce Who's Who in Customer Teams at Target Retail Intimacy, Part 10: Rebooting Omnichannel A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish. Can Beacons Convert Shoppers In-Store? Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far Who's Who in Customer Teams at Kroger Hall of Fame Profile: Dirk De Vos Who's Who in Merchandising 2015 Considered Purchases Marketers seek answers along a convoluted path to purchase Who's Who in Customer Teams at Walmart As manufacturers moved closer to their retail customers, a shift in the supplier-retailer relationship resulted First Previous 16 17 18 19 20 Next Last
