Special Reports

In a sweeping overhaul of its business, Target is putting the focus back on 'signature' categories, bolstering its digital infrastructure and reinforcing the brand’s style quotient.

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts

A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.

Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far