Special Reports

Mobile payment could be the missing link; beacons, wearables among other trends

As Kroger continues to evolve, its marketing partners have been able to forge common ground on shopper programs and score important wins

Brands are striving to implement global shopper programs wherever and whenever it makes sense, providing an integrated experience for shoppers all over the world

While many consumers still clip physical coupons, more and more are clicking for digital offers, and the retailers are attempting to meet evolving shopper preferences