Developing Copy Tests that Estimate Brand Usage 1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs 1997 P-O-P Trends Report: Marketer Survey Shifting retail sends marketers scrambling. Customized P-O-P is called for, but low cost, speed still required. Cosmetics Makeover Ahead Cosmetics Face Shrinking Space and Open Sell Advertising Strategies to Increase Usage Frequency 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Scanner Data Corroborates P-O-P's Power Survey Indicates Use of Outside Merchandising Services will Grow Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends First Previous 41 42 43 44 Next Last
