Consumer Behavior Study Measures Promotion Effectiveness P-O-P Research Unveiled at Marketplace '94 Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly Most Designers Say Job is Satisfying P-O-P Location Can Outsell Price Cut, Daily Data Show Merchandising Profitability Now Easier to Determine Information Resources Unleashes Next Generation of Scanner Data First Previous 42 43 44
