1999 P-O-P Trends Report P-O-P Times' exclusive survey explores how much P-O-P costs, where it gets placed and how much it helps increase sales E-Lab Examines Retail Shopping Experience Putting P-O-P To The Test Jim Litwin thinks that measuring P-O-P effectiveness is not only possible, it's easy with the right tools. Count On It: Numbers in P-O-P Displays Result in More Sales Want to increase and potentially double the amount of an item a grocery shopper buys? Use numbers in P-O-P, suggests a series of studies that originated at the University of Illinois. Expansion Advertising Many high-share, low-growth brands are now using advertising to suggest new ways to use the brand or new situations in which it can be consumed. An Anchoring and Adjustment Model of Purchase Quantity Decisions 1998 P-O-P Trends Report Does P-O-P Measure Up? Sporting Goods P-O-P An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion Retailer Survey Shows Surprising Results Retail Knowledge Equals P-O-P Power First Previous 40 41 42 43 44 Next Last
