1997 P-O-P Trends Report: Retailer Survey Stores demand they be heard in development of P-O-P programs Cosmetics Makeover Ahead Cosmetics Face Shrinking Space and Open Sell Advertising Strategies to Increase Usage Frequency 1996 P-O-P Trends Report: Retailer Survey Retailers know what they want, just ask them (please!) 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Scanner Data Corroborates P-O-P's Power Research Shows In-Store Decisions Increasing 1995 POPAI Study Tracks Shopper Trends Survey Indicates Use of Outside Merchandising Services will Grow The Co-Marketing Paradox A past look at the unresolved future of retail marketing Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. First Previous 42 43 44 Next Last
