The Co-Marketing Paradox A past look at the unresolved future of retail marketing Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. Consumer Behavior Study Measures Promotion Effectiveness P-O-P Research Unveiled at Marketplace '94 1995 P-O-P Trends Report Annual surveys show growth and ongoing potential for both buyers and sellers of P-O-P Supermarket Sales Data Reveals P-O-P Power Players Exclusive data from Information Resources identifies the most display-driven categories Most Designers Say Job is Satisfying Pay Inches Upward While Satisfaction Slips Slightly Annual Survey Finds Changes Come Slowly P-O-P Location Can Outsell Price Cut, Daily Data Show Merchandising Profitability Now Easier to Determine First Previous 42 43 44 Next Last
